Over the last several weeks I’ve been creating and designing social media/newsletter campaigns for a few of my clients. There is a growing debate as to whether this type of advertising is effective for your business. Although the leads that both social media and email advertising generate are low in comparison to some other advertising outlets, they are crucial to maintaining client communications and nourishing your business’ referral base. Also, even more importantly, with a bit of technical knowledge, you can create a social media or newsletter campaign that runs with little or no investment.
You may also be asking, why I lumped Email Marketing and Social Media Marketing together. Well, often times they can work hand in hand to create effective campaigns. I’ve included a great article on the subject, as well as some other interesting links below.
Ways to integrate Email and Social Media Marketing
50 ways Marketers can use social media to improve their marketing
Reasons why email newsletters still work
Now for some inspiration
30 Inspirational Email Newsletters
If you find some other great articles on this subject, please share below.