Sometimes I get fortunate enough to manage the branding and design for all of a companies needs. This dental office located in Richmond Hill Ontario is one such company. Starting with the logo and keywords light, breezy, bright, we created both a functional and visually appealing website design. As this is a small business, our main concern was functionality and searchability. We created the website in Joomla to be used as a marketing tool; found in both organic search results and pay per click marketing. We also created a community to bring together patients and have the ability to continually engage with them on a regular basis. Visit www.brace-your-smile.com to view.
Using the same brand and design, we created several pieces throughout the year (all pieces are not displayed) to further reinforce the brand identity and the company message. This included a presentation folder for new patients with information on the office, services and the orthodontist, brochures (created for specific services offered in the office), promotional materials and of course, business cards.
It is always important to ensure your branding is recognizable and marketing materials sent out periodically. Stay in your customer or potential customers’ mind and they will think of you when they are ready to use a product or service you provide. Also, if you continually engage with your customers in a positive way they will WANT to give you their business.