marketing

Social Media and Social Responsibility

Social Media and Social Responsibility

What was once about customer service, respect and responsibility, and quality has now become an abstract idea in cyberspace. Facebook likes seem to hold more value right now than real likes, meaning a repeated story of one incident can have a longer lasting effect...

Email Newsletters and Social Media: The WHY and HOW

Email Newsletters and Social Media: The WHY and HOW

Over the last several weeks I've been creating and designing social media/newsletter campaigns for a few of my clients. There is a growing debate as to whether this type of advertising is effective for your business. Although the leads that both social media and email...

The Psychology of Business Cards

The Psychology of Business Cards

Designing your business card effectively is about a lot more than your putting a logo, your info, and some designs you like. Like everything in our world, there is a psychology to creating an attractive card to generate leads. Here is a great infographic of tips to...

Things to know before you start a blog

Things to know before you start a blog

As many friends and clients are beginning or considering working on their own blog, I thought I might list some important things to consider before you start or because you want to improve your blog. I came across this post that highlights many of the tips that are...

Sevens Created it: The Shutterworks Re-Design

Sevens Created it: The Shutterworks Re-Design

In updating the website for The Shutterworks in Calgary, I ensured that I consulted the team, handling web marketing, first. We discussed the pros and cons of the current site, so we knew what to maintain and/or include, and what to discard to market the site without...

Sevens Created It: Spot UV Business Cards

Sevens Created It: Spot UV Business Cards

I just got our company business cards today, and, YAY, I love them. As a designer, it is so much harder to please yourself than your clients. We have a particular standard to maintain in terms of expressing our creativity that can often results in taking weeks (or,...

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About the Author

Sonia Costa is the founder of Sevens Creative, a Toronto-based web and print media studio helping businesses build stronger, more effective digital presences. With over 20 years of experience in web design, branding, SEO, and online marketing, Sonia focuses on creating practical, professional solutions that help small businesses take ownership of their websites, content, and online growth.

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