I worked with DanMac Plumbing to establish a strong brand identity and create a modern, high-performing website that enhances their digital presence and marketing capabilities. This project focused on developing a visually compelling, user-friendly platform while integrating essential tools for tracking and customer engagement.

Key Contributions:

• Brand Identity Development – Designed a cohesive visual identity, including logos, color schemes, and typography.
• Website Redesign & Development – Rebuilt the website on a WordPress platform, improving design, navigation, and responsiveness.
• Custom Graphics & Icons – Created custom module icons and app logos to enhance branding and improve user experience.
• CRM & Marketing Integration – Connected the website with CRM, social media, and ad platforms for seamless customer relationship management and campaign execution.
• Advanced Analytics & Tracking – Implemented Google Analytics, Tag Manager, Data Studio, and Google Optimize for performance tracking, data analysis, and A/B testing.
• Print, Web & Graphic Design – Designed a variety of marketing materials, including brochures, ads, and web assets to support business growth.

This project resulted in a visually engaging, data-driven website that strengthens DanMac Plumbing’s brand presence, improves customer engagement, and enhances marketing effectiveness across multiple platforms.