I collaborated with Costa Caulking to enhance their online presence through a comprehensive website redesign and strategic digital marketing integration. This project focused on optimizing the website for performance, streamlining marketing efforts, and improving customer engagement.

Key Contributions:

• Website Redesign & Development – Rebuilt the website on a WordPress platform, enhancing navigation, responsiveness, and user experience.
• Landing Page Development – Designed and optimized high-converting landing pages for targeted campaigns and lead generation.
• CRM & Marketing Integration – Connected the website with CRM, social media, and advertising platforms to streamline marketing efforts.
• Ad Campaign Design & Management – Created and managed effective ad campaigns across Google Ads and social media to drive traffic and conversions.
• Social Media Consulting – Provided strategic social media guidance, helping the client optimize content and engagement across platforms.
• Google Analytics & Ad Integration – Implemented Google Analytics, Tag Manager, and Google Ads for data tracking, performance analysis, and campaign optimization.
• SEO & Performance Optimization – Applied basic search engine optimization (SEO) and site speed enhancements to improve search rankings and user experience.

This project resulted in a high-performing, marketing-driven website that supports customer acquisition, improves ad campaign effectiveness, and strengthens the client’s digital strategy.