I partnered with eScribe Meetings to execute a full-scale website redesign and brand identity development, modernizing their digital presence while enhancing functionality and marketing integration. The project focused on creating a seamless user experience, improving performance, and equipping their team with effective digital and print assets.

Key Contributions:

• Brand Identity Development – Established a cohesive brand identity and applied it across web, social media, and marketing materials.
• Website Redesign & Development – Built a WordPress-based website, improving navigation, accessibility, and responsiveness.
• Custom Cost Calculator – Developed a complex cost calculator, allowing users to estimate pricing based on customizeable parameters. (See below)
• CRM & Marketing Integration – Connected the site with CRM, social media, and ad platforms for seamless lead generation and marketing automation.
• Google Analytics & Ad Integration – Implemented Google Analytics, Tag Manager, and Google Ads, providing detailed performance tracking and campaign insights.
• SEO & Performance Optimization – Applied search engine and speed optimizations to enhance search rankings and user experience.

Other Contributions to eScribe over the years

• Graphic Design & Marketing Collateral – Designed thumbnails, brochures, reports, and full print and web collateral to align with the brand’s visual identity.
• Conference & Event Booth Design – Designed a custom exhibition booth for industry conferences and events, ensuring a professional and engaging presence.
• Email Marketing Campaigns – Developed and designed email marketing templates to support lead nurturing, customer engagement, and event promotions.